Today the quality of a product is just as important as the way it is displayed. The form of display should enhance its quality. That is why oftentimes POS material is referred to as the “silent salesperson”

The benefits it offers are:

• It promotes the product and enhances the awareness of the shopper
• It consolidates the image of the product
• It motivates and persuades the shopper to choose the product over and above others of the same category
• It spurs impulse shopping.

There are several different factors we should bear in mind when choosing the display we wish to use to show our product:

• The design
• What it is made of
• Its visibility and usability
• How easy it is to handle and assemble

This support, usually ephemeral, of

• How it conveys the values of the brand
• How it underscores the edge a product has over its competitors
• How it reinforces the quality of the product on show
• How it makes a product more visible than others displayed at the point of sale
• How it is capable of showing a product in its entirety